A blog for new jersey internet marketers, business owners with new jersey websites, pictures, and videos.
Showing posts with label advertising. Show all posts
Showing posts with label advertising. Show all posts
Monday, March 3, 2014
Tuesday, February 18, 2014
Relevant Personalized Emails Ups Likely Purchase
According to a
Listrak-sponsored Harris Interactive survey conducted online of more
than 2,000 U.S. men and women age 18+, 84% shop online regularly (more
than twice a month) and have signed up to receive promotional emails from a
retailer.
- Clearly value emails featuring merchandise selected
based on shopping habits and preferences
- Are willing to receive more emails if they make
shopping easier for them
- Are willing to share information with retailers in
order to receive more relevant emails
- And are more likely to purchase items if emails feature
products based on their shopping habits and preferences
27% reported that they were extremely or very willing to receive additional promotional emails each week from select retailers if they were personalized based on past shopping habits, with 82% at least somewhat willing to do so.
Why would shoppers want to receive more promotional emails than are already landing in their inboxes each day, asks the study rhetorically. The study shows that online shoppers find emails that present them with recommended products, personalized to their unique preferences and past purchases, helpful. In fact, 90% of online shoppers who’ve signed up to receive promotional emails reported that they find it helpful to be alerted when products they frequently buy go on sale. 72% said that they are willing to receive more emails if they make shopping easier for them, such as weekly sales, top sellers and new products.
The most encouraging news of all for retailers rolling out their 2014 email marketing strategies, says the report, is that 77% of the online shoppers who’ve signed up to receive promotional emails reported that they are more likely to purchase items online or in store if emails feature products based on their shopping habits and preferences. 25% reported that they were extremely or very likely, while 82% were at least somewhat likely, to purchase more items online or in store if they were to receive email featuring recommended products based on personal preferences and/or shopping habits.
Listrak CEO Ross Kramer comments that “… the results of this study… not only definitively shows the effectiveness of email in driving conversions… (and) online shoppers find personalized recommendations helpful enough to make them more likely to purchase more… they are willing to share preferences with retailers…. receive more emails from them… if the merchandise featured is customized to their shopping behaviors and past purchases… “
Labels:
advertising
Tuesday, February 4, 2014
Monday, February 3, 2014
Saturday, February 1, 2014
Friday, January 31, 2014
Thursday, January 30, 2014
Monday, January 20, 2014
Sunday, April 24, 2011
8 Takeaways from ad:tech San Francisco
TopGetting social in real time
The recent ad:tech San Francisco conference had a good mix of topics (social and mobile everywhere), interesting presenters (although Guy Kawasaki and Arianna Huffington are hard acts to follow), and a great sense of energy. I walked away feeling that if you glanced away from this industry, you’ll be left in the dust as a marketer.
Here were my top eight takeaways from the conference:
1) “This is a more transformational time in marketing than ever before,” said 25-year industry veteran Antonio Lucio, the CMO of Visa. So true! Why? Mobile is anything, and anything is mobile. Power has shifted to the consumer. Everyone is multi-tasking, with one-third of people using three screens. The marketing funnel is now dynamic loops where consumers seek information from many sources and then become a source.
2) Given this, digital engagement and outreach must be integrated throughout organizations. For companies to succeed, digital must be an integral part of marketing, customer service and product development. Lucio also advises setting a directional goal for digital spend (Visa’s was 30%) and then tracking the impact on transactions, revenue and brand equity to find your right media mix. Hint: It’s higher than the 10% allocated on average today.
3) Define your media plan first: Given the power of the consumer, it’s even more crucial to “Think Audience First.” Lucio recommends starting by defining your media plan, essentially an engagement plan, based on consumer behavior with your products and their media consumption. Next, you should develop creative. Feels like opposite-land now, but it won’t soon.
4) The five (instead of four) “Ps” of Marketing: Brian Solis, Principal, Altimeter Group, believes we all need to add people to product, place, price and promotion in our marketing plans. Marketing is now about shaping and steering experiences. It’s about talking to the mind and heart of your customers via trans-media storytelling, not with marketing-speak.
5) KISS now means “Keep it Simple and Sharable,” ideally in 120 characters or less so that it can be easily retweeted, according to Solis.
6) Resist the desire to “market to” your fans. Per Solis, your fans are looking for value. If there isn’t value, then they will leave—it’s assimple as that. From the customer perspective that means regular engagement with special offers, interesting content, fun ways to participate and give back, not marketing messages.
7) My favorite quote came from Lucio’s keynote as he talked about the social web approach: “Marketing will become like sex. Only the losers will pay for it.” OK, that’s a stretch, but you get the point. Yes, companies will still pay to develop high-quality products that consumers buy and recommend, to support their customers, and to raise awareness. The key is to seed, nurture and support it properly (marketing 1:1:many) to get more reach and frequency from your marketing spend.
Some predictions from Dr. Jeffrey Cole, Founder of The World Internet Project: 1. Screen time explodes, 2. Privacy concerns will reach a peak, but because digital content needs digital advertising they will get addressed, and 3. Social networks will fragment over time. Facebook will reach 1B UVs and then decline. We’ll see!
One more thing… Try a Yahootini, which was featured at the Yahoo! “Powering Performance” party. Here’s the recipe:
1 shot of Ketel One Orange Vodka
Splash of Blue Curacao
Splash of Raspberry Liqueur
Splash of Lychee Puree (or more to your liking)
Lemon Wedge
And then while you are being oh-so social, multi-screening and enjoying your Yahootini, share your thoughts about Lucio’s principles of the social web:
Sharing is the new Giving.
Participation is the new Engagement.
Recommendation is the new Advertising.
By Christine Beury
The recent ad:tech San Francisco conference had a good mix of topics (social and mobile everywhere), interesting presenters (although Guy Kawasaki and Arianna Huffington are hard acts to follow), and a great sense of energy. I walked away feeling that if you glanced away from this industry, you’ll be left in the dust as a marketer.
Here were my top eight takeaways from the conference:
1) “This is a more transformational time in marketing than ever before,” said 25-year industry veteran Antonio Lucio, the CMO of Visa. So true! Why? Mobile is anything, and anything is mobile. Power has shifted to the consumer. Everyone is multi-tasking, with one-third of people using three screens. The marketing funnel is now dynamic loops where consumers seek information from many sources and then become a source.
2) Given this, digital engagement and outreach must be integrated throughout organizations. For companies to succeed, digital must be an integral part of marketing, customer service and product development. Lucio also advises setting a directional goal for digital spend (Visa’s was 30%) and then tracking the impact on transactions, revenue and brand equity to find your right media mix. Hint: It’s higher than the 10% allocated on average today.
3) Define your media plan first: Given the power of the consumer, it’s even more crucial to “Think Audience First.” Lucio recommends starting by defining your media plan, essentially an engagement plan, based on consumer behavior with your products and their media consumption. Next, you should develop creative. Feels like opposite-land now, but it won’t soon.
4) The five (instead of four) “Ps” of Marketing: Brian Solis, Principal, Altimeter Group, believes we all need to add people to product, place, price and promotion in our marketing plans. Marketing is now about shaping and steering experiences. It’s about talking to the mind and heart of your customers via trans-media storytelling, not with marketing-speak.
5) KISS now means “Keep it Simple and Sharable,” ideally in 120 characters or less so that it can be easily retweeted, according to Solis.
6) Resist the desire to “market to” your fans. Per Solis, your fans are looking for value. If there isn’t value, then they will leave—it’s assimple as that. From the customer perspective that means regular engagement with special offers, interesting content, fun ways to participate and give back, not marketing messages.
7) My favorite quote came from Lucio’s keynote as he talked about the social web approach: “Marketing will become like sex. Only the losers will pay for it.” OK, that’s a stretch, but you get the point. Yes, companies will still pay to develop high-quality products that consumers buy and recommend, to support their customers, and to raise awareness. The key is to seed, nurture and support it properly (marketing 1:1:many) to get more reach and frequency from your marketing spend.
Some predictions from Dr. Jeffrey Cole, Founder of The World Internet Project: 1. Screen time explodes, 2. Privacy concerns will reach a peak, but because digital content needs digital advertising they will get addressed, and 3. Social networks will fragment over time. Facebook will reach 1B UVs and then decline. We’ll see!
One more thing… Try a Yahootini, which was featured at the Yahoo! “Powering Performance” party. Here’s the recipe:
1 shot of Ketel One Orange Vodka
Splash of Blue Curacao
Splash of Raspberry Liqueur
Splash of Lychee Puree (or more to your liking)
Lemon Wedge
And then while you are being oh-so social, multi-screening and enjoying your Yahootini, share your thoughts about Lucio’s principles of the social web:
Sharing is the new Giving.
Participation is the new Engagement.
Recommendation is the new Advertising.
By Christine Beury
Labels:
advertising,
internet marketing,
lazworld,
marketing,
new jersey,
nj
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