What is Quality Score?

According to Google, Quality Score is Calculated from:

• The historical clickthrough rate (CTR) of the keyword and the matched ad on the Google domain; note that CTR on non-Google sites (such as AOL.com) only ever impacts Quality Score on our search partners - not on Google
• Your account history, which is measured by the CTR of all the ads and keywords in your account
• The historical CTR of the display URLs in the ad group
• The quality of your landing page
• The relevance of the keyword to the ads in its ad group
• The relevance of the keyword and the matched ad to the search query
• Your account’s performance in the geographical region where the ad will be shown
• Other relevance factors

101 Types Of Mobile Social Alerts

by David Berkowitz , Tuesday, June 14, 2011

Ever since Apple's Worldwide Developer Conference (WWDC), the coverage I've read has been far more excited about the forthcoming alert upgrades in iOS, Apple's mobile operating system, than the iCloud launch or hundreds of other updates. As more prominent alerts lead to even faster adoption of various mobile services and technologies, mobile social media should be disproportionately affected.

If you wonder why, remember that the Internet was always designed to be for communication above any other purpose. Mobile devices are similarly designed around communication first. We're social creatures, and we'll always pay the most attention to what other people are doing above all else.
To get an appreciation for the potential for how alerts can be used through Apple's mobile devices for social purposes, here are 101 possible examples. These are largely culled from current use cases, or potential use cases for existing apps -- but with a little more time and creativity, this list could reach 1,001 examples before long.

Here are 101 types of mobile social alerts:

1.     Someone is calling you
2.     You miss someone's call
3.     You receive a text message
4.     You receive an instant message
5.     You receive email
6.     A friend starts a video chat with you
7.     You're invited to a group chat
8.     A group chat's information has been updated
9.     A friend joins a group chat
10.  A friend leaves a group chat
11.  A friend is near you, based on their mobile device entering your area
12.  A friend explicitly checks in near you
13.  Someone with whom you share mutual friends checks in near you
14.  A friend plans to attend the same event you're planning on attending
15.  A friend plans to be in the same city as where you are or where you're going
16.  A friend follows multiple stages of an itinerary you have shared
17.  A friend earns a badge for their check-in activity
18.  A friend becomes the mayor, duke, or other leadership title of a venue
19.  Someone steals the mayorship or other leadership title of a venue you used to "own"
20.  A friend responds to an event you posted
21.  A friend sends you a recommendation
22.  A friend shares a recommendation with you based on a product they scan
23.  A friend seconds your recommendation
24.  A friend adds a recommendation to somewhere you've been
25.  Your status jumps to a new level because people like enough of your recommendations
26.  Your recommendation leads someone to purchase what you recommended
27.  A friend requests your recommendation on something they're considering buying or doing
28.  Responses arrive for a recommendation you're seeking
29.  A friend proactively shares a tip to help with a program or project you're involved with
30.  Someone responds to a question you asked through a question and answer service
31.  Someone rates your answer as helpful
32.  You become an expert for a given topic or location through a Q&A service
33.  Someone responds to a poll you asked
34.  Someone requests that you answer their poll
35.  You receive a photo or video
36.  You are tagged in a photo or video
37.  A friend updates their photo
38.  Someone posts a photo of the event or location where you are
39.  A friend takes a photo of the same person, place, or thing you previously shot
40.  A friend likes one of your photos or videos
41.  Someone responds to one of your photos or videos with a photo or video of their own
42.  A friend invites you to listen to their music playlist
43.  A friend sends you an application
44.  A friend sends you an e-book
45.  A friend sends you a virtual gift
46.  Someone tweets you
47.  Someone direct-messages you on Twitter
48.  Someone you follow tweets
49.  Someone on a list you follow tweets
50.  Your tweet is retweeted
51.  Someone tweets using a search term or hashtag you're following
52.  Someone follows you
53.  Someone sends you a friend request
54.  Someone accepts a friend request
55.  Your friend shares a status update in their social network profile's feed
56.  A friend likes your status update
57.  A friend comments on your status update
58.  Someone has viewed your profile
59.  Someone invites you to play a game
60.  A friend makes a move in a game you're playing
61.  A friend reminds you to take a turn in a game you're playing
62.  A friend beats you in a game
63.  A friend beats your high score in a game
64.  A friend reaches or surpasses your level of achievement in a game
65.  A friend helps you out in a game
66.  Someone shares a deal with you
67.  A friend invites you to take part in a deal that can only be redeemed if you both participate, whether virtually or in-person
68.  A friend sends you a progressive coupon that becomes more valuable the more it's shared
69.  A friend buys you a drink or another gift you can redeem in-store
70.  A friend offers to split a bill or tab with you
71.  A friend's contact information is updated
72.  Someone shares a contact with you
73.  It's a friend's birthday
74.  A friend becomes an expert of a product or category based on their barcode scanning behavior
75.  A friend invites you to collaborate on a document
76.  A friend updates a document you're both working on
77.  A friend sends you a file
78.  Someone updates traffic information in your area
79.  Someone updates weather information in your area
80.  A friend records having a better night's sleep than you did
81.  A friend comments on the page of a brand you like
82.  A friend likes a photo of a dish you ate
83.  A friend changes their relationship status
84.  Someone has a crush on you, such as through a dating site or app
85.  A potential relationship match is in the same venue or general vicinity as you
86.  A food truck or other mobile business you follow enters your area
87.  Your friend tunes into the same TV show that you're watching
88.  Your friend posts a comment to a TV show you're watching or interested in
89.  You or a friend earns a reward for regularly watching a TV series
90.  A friend joins you virtually for a run or another exercise program
91.  A new potential relative is discovered via shared connections on a family tree or genetic matches
92.  A certain number of your friends shared the same link
93.  A blog you read is updated
94.  Someone comments on a blog you read
95.  Your social influence ranking changes
96.  A friend installs the same app you're using
97.  Someone contributes to a crowd-sourced program you're running or participating in
98.  A friend bookmarks something you shared
99.  A new friend is added into your search engine's social search results
100.    A friend searches for something you've recently searched on as well
101.  The public sentiment of a trend you're following materially changes

Remember, this is just the beginning. Also keep in mind that not all mobile alerts are social. Alerts will tell you about sales, travel updates, game updates, and plenty more, but the ones that will really get people to pay attention are those focused on other people. If your mobile program includes communication at its core, you're setting yourself up for success.

5 Website Redesign Tips

Going through a website redesign? Keep these 5 tips in mind and use Lazworld.com Web development Services to help you through the process.

1. Goal = more visitors and leads. The reason you are redesigning your website is to impact your business, not because you or your CEO are bored with the design. So, focus on the results you want: more visitors, leads, and customers and make decisions based on these goals.
2. Avoid pitfalls. Inventory your assets and protect them. A website redesign can negatively impact your results by unintentionally removing the assets - website pages and links - that are driving the most leads for you. Make sure to figure out your most powerful pages and links and protect them during the redesign process.
3. Invest in remarkable content that attracts visitors and converts them into leads. A fancy design does not necessarily bring results. Focus on function over over form. Create an ongoing content creation strategy (this means blogging!) to add more content to your website over time.
4. Create conversion opportunities with calls to action and landing pages. Once you have visitors coming to your website, give them the opportunity to give you their contact information in exchange for content. This means using landing pages - and having control over your landing pages - as you build out your new website.
5. Measure the impact on visitors and leads. At the beginning of your website redesign process, you decided you wanted to increase visitors and leads. Did it work? Make sure you have the website analytics in place to measure your progress towards your goals.

A business website is a business tool and should deliver business results. Leave the works of art to the galleries and museums. Your career and your company will thank you for it.  To learn more about how Lazword.com Inc., can help you analyze your website, create content, and capture more leads contact Lazworld.com today.

Total Content Optimization

We all know by now that SEO is a vital part of a company’s web marketing campaign. Having a website, blog, or published articles on the web is great—but if no one can find your content in the search engines, then the material is useless. For years, optimizing a page was as easy as including your targeted keywords many times throughout the content and including them in your meta keywords tag. But now all those tactics are for the birds.

We thought it would helpful to compile a quick content optimization checklist of the fundamental methods of optimizing page content for a website. There are numerous on-page ranking factors that the major search engines take into consideration when determining how relevant a given page is for a specific search query.

While some of these factors may be more significant than others, it is important to utilize as many as possible to gain a competitive advantage in the search engines. Enjoy!

• The page content needs to be unique and present quality information that is useful for the VISITOR. Google has made it very clear that a web page should be build for visitors/actual users as opposed to search engine spiders.
• Each unique page should only target one or two primary keywords. If you are targeting more and the information you are presenting is worthy of its own page then do it! This allows you to hyper focus each page toward ranking well for specific searches.
• The page title must include the targeted keyword. Also, the closer the keyword appears towards the front of the title, the better.
• Your targeted keywords should be scattered naturally throughout the article. Do not force the keyword into your content as your ranking can actually be penalized for attempting to keyword stuff your content.
• Include variations of the targeted keyword (here at ideaLaunch we refer to them as secondary keywords) throughout the content.
• Include the targeted keywords in the url
• Use the targeted keyword in your header tags—most notably H1.
• For any image on the page, be sure to include keyword-rich alt tags
• Name your files with keywords in mind
• Use the <bold> or <strong> tag for your keywords

For more on total content optimization. 

Web Video Production Services Tied in with Sales 2.0 Marketing

Online PR News – 24-April-2011 –Barnegat, NJ - April 24, 2011 -- Companies with web video production services take a company director's idea and turn it into a high quality professional video which may be shown on the business web site. The movies are not only able to be used on company web sites, however. The web video production services may also be used to create videos for company job instruction, trade shows, webmercials, promotional DVDs, demonstration videos, or any video you can imagine. The goal for all of these video formats is one easy thing: to improve revenue. Having an experienced organization that offers web video production services produce a customized video advertising plan for your organization can make a spectacular increase in your revenue. Once you discover and hire a web video production services firm to create a video marketing campaign for you, you'll find that clients are most likely to be impressed by your website featuring the video, or even the video being played at a trade show or meeting.

Working on the video production with your chosen production firm will lead to discussions about your goal audience and their expectations of your company, products, and public image. Getting the right information to the right people is what web video production services are recognized for. Communicating your company's crucial ideas to prospects can be a bit intimidating for some people. Even for individuals who find making sales very simple will recognize that having a video perform most of the groundwork for you works. Seeing income flow in after showing clients a professionally designed, produced, and edited video is one thing which cannot be ignored, even for the most skilled sales people.

Using a company that offers web video production services(http://www.salesengineintl.com/) is one of the simplest methods to communicating why your product or services are revolutionary as well as why they'll be a good investment for potential buyers. The majority of people shopping for something only spend a few seconds deciding whether or not to purchase a product or service. This means that those first few seconds tend to be absolutely essential, and you can hook potential clients immediately with a well-crafted video. Having a professionally produced video to describe and display what it is that your small business is so good at is tempting to customers because it implies that your company is established enough to have a video campaign created. It implies that you believe in your company enough to invest the time, money, and energy into having a video campaign created. What these potential clients do not always need to know is the fact that the videos designed for your company tend to be relatively inexpensive compared to other promotional methods.
If your industry is highly competitive and your company needs a hand becoming established among the competition, hiring a company that offers professional web video production services
(http://www.salesengineintl.com/blog/) can set your company apart from the rest. It is a really sound business investment due to the rising interest in multimedia marketing and internet broadband connections. The majority of your target market most likely has access to a high speed internet connection, and having access to your website with information being conveyed through a video 24 hours a day is one of the easiest ways to take advantage of this fact.

Contact:
Purpose Advertising
79 S Main St Suite 4
Barnegat, NJ 08005
888-698-6609
support@kjprnews.com
http://www.purposeadvertising.com